The person behind Hooked On Freedom

My name is Pim Moen, and I feel most at home in the outdoors.

Nature has always been part of my life. From an early age, being outside was something natural - not as something extreme, but as something normal. Cooking on fire, spending long days outside, learning by watching, trying and sometimes making mistakes. Eventually, this grew into my professional path.

I trained in outdoor coaching and personal development and have been guiding people during outdoor activities and group experiences for years. I have worked for several organisations in the Netherlands, guiding workshops, outdoor programmes and experiential learning.

Travelling has shaped me at least as much. From Scandinavia to Southeast Asia and across Europe, I discovered places where life is largely outdoors. Fishing, foraging, cooking with what is there and moving with the environment taught me one important thing: you don't need much to feel connected, skilled and present.

That thought is at the heart of Hooked On Freedom.

With Hooked On Freedom I want to share practical outdoor skills in an accessible and fun way. Whether it is an outdoor cooking workshop, a bushcraft session or a group activity - it is always about learning by doing, step by step, and enjoying good food together.

I believe people learn the most when they are comfortable. When the fire is burning, the food is prepared and everyone has a role to play, learning occurs naturally. My role is to guide the process, explain the basics and organise everything well - so you can focus on the experience itself.

Hooked On Freedom is about slowing down without standing still, being outside without pressure and discovering how much you can do with simple tools, shared knowledge and the right guidance.